Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Marketing Metrics is a complete a guide to using metrics across all aspects of marketing from the core fundamentals, to creating customer personas, branding your product and company, driving content marketing, adopting product strategy, establishing pricing, and optimizing channel choice. Inge walks through how to make sense of the data, and more importantly, how to make decisions based on it.

As someone who works in marketing, I find this book extremely valuable.

The author clearly put a lot of effort in this book, and hence the price… but again, one of the marketing metrics that we always look out for is conversion rates which I doubt are close to what she aims to for the purchase of this book, and so I am giving this one 4 stars because from where I stand, the author is not really practicing what she preaches… But besides that, this is book is like the encyclopedia of all marketing metrics, I would refer to it again and again to set KPIs for my targets, even with my clients. I am glad Christina took the time to put it together. Yes, 100% data should be used to make decisions not only for the now or analyze the past, but also to plan the future. Intuition is great, but nothing beats data driven decisions. Thanks for taking the time to write this book.

Outstanding! Comprehensive and thorough guide towards implementing a metrics-driven culture that incorporates systems thinking. It’s a business-friendly read that doesn’t shy away from the complexity of emerging trends, AI, and moving towards real-time observations and actionable insights in developing strategic and predictive recommendations and decision-making. A must read for marketing professionals and one to share with their executive peers.

Wos..this book contains a whole lot of information suitable for a beginner as well as professional. This is not a novel but should be used as a text book and as a reference book. Analysing data is key to making informed business decisions. Highly recommended.

Well written book to guide anyone, especially entrepreneurs, through the world of marketing for business.

I have been looking for some information to help me track my progress on marketing my book series. I am a quantitative analyst at heart, so I wanted to build out actual metrics. This book has it all. Honestly, I really appreciated the clarity it offered me.I would recommend it to someone looking for data-driven solutions to marketing.

I give 1 star, because this book is a WASTE OF TIME. I love academic books or books that go to the point and teach you about something.This book is just a book that has been created to make a profit, filled with a bunch of useless and unnecessary paragraphs and even in some cases they repeat same thing over and over, copy and paste, just to make the book have more pages.

It is a good book. I hope to see more from Christina..