The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth Paperback – May 5, 2022

Highly recommend this book to anyone looking to review and reorganize their B2B marketing and sales efforts. I knew certain things needed to be done, but after reading the Revenue Zone I had a clear roadmap and actual exercises to use in order to do it. This book has really been such a huge help to our departments, we're actually on the same page now, have updated and created the media we need, and are now working on getting the steps in place. Do yourself a favor and get this book - it's not a long read, just simple step by step instructions and exercises that'll help you organize your marketing and sales efforts!

I am a small business owner and the information covered in this book is so prevalent to today's selling process! As a company we were going in all directions with various "strategies" and "ideas" as to why we needed what, but just not getting where we wanted to. Now with the information and understanding we have from The Revenue Zone, our company has a real step by step strategy that has markedly improved our revenue! Thanks to the author for information and additional web tools that are included with the book! Highly recommend The Revenue Zone!

Love it. Highly recommend to anyone.

Are you a B2B business that believes, or has gotten stuck, in the dangerous mindset that the way it has always been done is how it should be done? Tom Burton shares this philosophy that “what got us here, will not get us there” in The Revenue Zone. Burton shares his comprehensive yet uncomplicated and forward-thinking approach to gaining more clients, earning more revenue, and building a loyal fanbase.In The Revenue Zone, you will recognize familiar topics adapted to today’s consumer buying behavior, specifically B2B companies. First, Burton explains the Revenue Zone, where earning trust and building demand creates revenue and then teaches you how to build the roadmap to get there. Burton terms this the “Yellow Brick Road.” Then, the book transitions to maintaining customers, capitalizing on the customer’s positive experiences, and analyzing what works and what doesn’t.The Revenue Zone is a simple, straightforward presentation of concepts that can be practically applied to a B2B business. I enjoyed how I could easily follow the step-by-step instructions and online tools accompanying the book. I went through the model with my own business, and wow, did I learn I had some work to do. It was a healthy exercise that got my creative juices going to improve my business and gain more clients. After reading the book and working through the exercises, I felt motivated to improve my business and had a practical guide on how to move the needle.I appreciated the helpful explanations, online tools, and recommendations. The links and downloadable guides are a nice touch and useful. The book has many take-homes, but not selling but guiding customers to your product or service was the best tip. I would highly recommend this book to any B2B business manager or anyone interested in how marketing to B2B customers has changed and how to structure and approach the new sales call.

Whether you are in Sales or Marketing this is a must read.So much has changed in the buying and selling of B2B products and services and Tom has done an amazing job of not only mapping out how the modern day buyer evaluates things, but also how you can take that knowledge and build systems around it.My favorite section is THE REVENUE ZONE TECH STACK where he highlights a number of tools and how they all connect and layer upon each other. So many times books just talk about theory, but Tom gets really granular and provides a really solid base to work off of.

This stellar book takes you through the end-to-end marketing and sales cycle with process outlines for following a successful strategy for securing repeat business and new customers.I really enjoyed the simple and structured actionable steps and resources that this book brought forth to help you (the reader) outline your 'Yellow Brick Road' for your customers.This is a paradigm-shifting book that emphasizes getting into the mind of your customer and acting as a guide to arm them with the information they need in their own time to trust that your business is the right one to buy from.

I really enjoyed reading this book. It has generated new ideas for a relaunch of our business in a new place.

This book is so important and so relevant especially right now! Tom does an excellent job of explaining how modern buyer behavior in business has been influenced by how all of us buy as consumers.Buyers want hassle free experiences. They don’t want to talk with anyone until they WANT to talk with them. Tom brilliantly builds The Revenue Matrix as a framework that any individual or sales team can use as a map for creating a revenue generation playbook. Highly recommend it!