• About this item Citizen Eco-Drive is fueled by light, any light, so it never needs a battery Gold tone stainless steel with white accents 60 minute chronograph Drive "D" logo on crown. 12/24 hour time Water-resistant to 100 M (330 feet).

The Drive Collection by Citizen. Brushed and polished stainless steel case. Genuine white tone leather strap. Beautiful white tone dial with gold tone accents. Chronograph feature. Precise Eco-Drive movement - charges in sunlight or indoors, never need to change the battery. Water Resistant to 100m. Date displays and the 4th hour. Hardened mineral crystal for superior scratch resistance. Case measures 46mm diameter by 11mm thick. What is DRIVE? * DRIVE from Citizen Eco-Drive is a new collection from the Citizen design studio, uniquely designed for the Millennial generation * Uses Eco-Drive Technology, runs on any kind of light, and never needs a battery * Debuts proprietary cutting edge technology, such as Chroma finish * Chroma finish is a patented process which coats the case with one layer of color, one layer of powder coat, and seven layers of clear coat. It is very similar to the finish of a car. This allows for bold, bright colors that are highly durable and scratch-resistant * Solid stainless steel cases and bracelets * Water-resistant to 100 meters BRT 3.0 (Basically Brights) BRT 3.0 features sleek color schemes of cool darks and bright lights to create a chronograph that’s always on trend. * 1 Second Chronograph Measures up to 60 Minutes * 12/24 Hour Time * Date * 46mm case diameter * 100 Meter Water Resistant Diagram of Features Collection Variations P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring. As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly accled Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such spet batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch. The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy. See more ( javascript:void(0) )