A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

This book has been written by the renowned authors in PLS-SEM, including the lead developer of SmartPLS. The contents are built up from the basics to more advanced discussions; focusing not only on the theoretical background but also on technical aspects. In short, new and existing users of PLS-SEM, and SmartPLS in particular, will benefit a lot from reading this book because the contents are very comprehensive. Many issues pertaining to PLS-SEM are addressed well in this book, such as how to calculate q^square (this issue is often asked by students who use SmartPLS) and how does blindfolding work. I strongly recommend this book to all researchers using PLS-SEM as well as postgraduate students.

A must have for anybody who want to use PLS-SEM for their data analysis. Easy to read and understand, and up-to-date. Love the examples given at the end of each chapter - great step-by-step toturial for Smart-PLS software :)

El libro resulta muy útil y práctico, especialmente para investigadores noveles en este campo pues no exige tener unos grandes fundametnos estadísticos

Un livre à lire lorsque l'on souhaite comprendre l'utilisation d'une méthode statistique comme la PLS-SEM (avec application). Le logiciel gratuit téléchargeable sur le site des auteurs permet de mettre en oeuvre les concepts simpliment expliqués dans le livre.

Libro molto utile e dettagliato con spiegazioni semplici, chiare e ricche di esempi praticiAdatto a chi è interessato ad approfondire l'argomento