URBAN DECAYVice Hydrating Lipstick, Long-lasting Cream Matte or Shine Finish, Creamy Formula, Moisturizing Lip Color with Aloe Vera & Avocado Oil, Vegan, Cruelty-free - 0.11 oz

*the picture I posted is a swatch of “backtalk”I am a big fan of UD vice lipsticks. I own a few lipsticks from the old formula. My favorite is backtalk. I heard they were coming out with a new formula and was eager to try it. I ordered the color backtalk in the new formula. I also own a few tubes of backtalk in the old formula. I was worried it wouldn’t be as good as the old formula. It seems like companies always try to change something that’s already perfect! Well the new formula is every bit as good in my opinion! The new formula is also vegan if anyone is interested. The only finish I’ve tried is the matte versions, I only wear matte lipsticks. I can’t compare the other finishes. The matte version is very creamy and hydrating. It dries down after a little bit and lasts a good while. I do wish it was a bit more transfer proof, but then it wouldn’t be as creamy and hydrating. I feel like the new formula is even more pigmented and creamy. The old formula was great too, but it was a tiny bit more dry. I didn’t notice any difference in color or longevity in the old vs new formula. They look nearly the same swatched on my hand. The only difference I can feel is the new formula leaves my lips more hydrated. I was worried I would have to go out and buy up all the old formula lipsticks before they old out, but I’m happy to report I’ll be ordering the new formula! I already have another on the way. If anyone is new to these lipsticks they remind me a bit of mac’s matte lipsticks but more pigmented and creamy. The matte formula is matte but it leans a little bit more on the satin side in my opinion.

Urban Decay knocks it outta the park with this cruelty free formula! It wears amazing. Doesn’t feather sans lipliner. The color is so rich and bright! And most importantly, this formula is very moisturizing‼️✔️

I was shopping - a construction worker- rugged man stopped me as I was outdoors taking off my face mask - (COVID-19)- he asked if I had work done on my lips- ha ha ha lol !He said your lips are Gorgeous!!!It’s this lipstick ! Buy buy ! I’m getting 3 more colors!!! Creamy texture - color stay- long wear. So good! Price reasonable too!

I purchased this (vegan) formula in "BACKTALK". It goes on creamy & dries to a soft matte finish. My lips feel hydrated. That's because this lipstick is formulated with nourishing avocado oil & aloe vera. However, it may contain harmful chemicals like phthalates, carmine, parabens, formaldehyde, etc., etc., etc.

Love urban decay lipsticks, the rich creamy formula lasts and feels good on my lips. Lasts longer than any of the more expensive lipsticks I’ve tried

Love this lipstick! It's vibrant & sexy. Great shade for Fall.

This is a nice, creamy lipstick that comes in many colors.. Has always been a staple in my purse.

I love the shine lipstick. It leaves my lips feeling silky smooth.