US$32.00

Description

New.
Mint Condition.
Dispatch same day for order received before 12 noon.
Guaranteed packaging.
No quibbles returns.

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In "The Design of Business", Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop - creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep ins and fresh perspectives, "The Design of Business" reveals the true foundation of successful, profitable innovation.

Reviews

Design of Business: Why Design Thinking is the Next Competitive Advantage

Fast Delivery to LEBANON

Easy Returns & Exchanges

Ask About This Product

Similar Products

› Books › Business Finance And Law › Management › Management Skills › Creativity

Disclaimer: The price shown above includes all applicable taxes and fees. The information provided above is for reference purposes only. Products may go out of stock and delivery estimates may change at any time. desertcart does not validate any claims made in the product descriptions above. For additional information, please contact the manufacturer or desertcart customer service. While desertcart makes reasonable efforts to only show products available in your country, some items may be cancelled if they are prohibited for import in Lebanon. For more details, please visit our Support Page.

Frequently Asked Questions About Design of Business: Why Design Thinking is the Next Competitive Advantage in LEBANON

Where can I buy Design of Business: Why Design Thinking is the Next Competitive Advantage online at the best price in the LEBANON?

desertcart is the best online shopping platform where you can buy Design of Business: Why Design Thinking is the Next Competitive Advantage from renowned brand(s). desertcart delivers the most unique and largest selection of products from across the world especially from the US, UK and India at best prices and the fastest delivery time.

Is Design of Business: Why Design Thinking is the Next Competitive Advantage available and ready for delivery in LEBANON?

desertcart ships the Design of Business: Why Design Thinking is the Next Competitive Advantage to Tripoli, Beirut, Sidon, Tyre, Jounieand more cities in LEBANON. Get unlimited free shipping in 164+ countries with desertcart Plus membership. We can deliver the Design of Business: Why Design Thinking is the Next Competitive Advantage speedily without the hassle of shipping, customs or duties.

Does desertcart have 100% authentic Design of Business: Why Design Thinking is the Next Competitive Advantage online?

desertcart buys Design of Business: Why Design Thinking is the Next Competitive Advantage directly from the authorized agents and verifies the authenticity of all the products. We have a dedicated team who specialize in quality control and efficient delivery. We also provide a free 14 days return policy along with 24/7 customer support experience.

Is it safe to buy Design of Business: Why Design Thinking is the Next Competitive Advantage on desertcart?

Yes, it is absolutely safe to buy Design of Business: Why Design Thinking is the Next Competitive Advantage from desertcart, which is a 100% legitimate site operating in 164 countries. Since 2014, desertcart has been delivering a wide range of products to customers and fulfilling their desires. You will find several positive reviews by desertcart customers on portals like Trustpilot, etc. The website uses an HTTPS system to safeguard all customers and protect financial details and transactions done online. The company uses the latest upgraded technologies and software systems to ensure a fair and safe shopping experience for all customers. Your details are highly secure and guarded by the company using encryption and other latest softwares and technologies.