YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience Paperback – Illustrated, December 31, 2013

The author does a good job of giving you an overview of YouTube and how to effectively integrate several social media platforms.He describes various types of videos you can create, but the book does not go into how to make videos.The book does review options for advertising on YouTube as well.There is no discussion of Google Plus hangouts or how YouTube and Google Plus are integrated.

The is a really great book. Lots of top notch information

cross the globe people are turning to the internet to buyproducts and services. One location that has emerged over the past few years is YouTube.This book, YouTube Marketing Power highlights the benefits of including YouTube in a business marketing strategy, as well as the how to set it up.YouTube has an enormous reaching power. In 2011 it has a biggeraudience that all three major US television networks combined. There are an average of 140 video news views per persons on earth. It has over 1 billion visitors per month from across the world, the vast majority being outside North America.Sub-titled: How to use video to find more prospects, launch yourproducts, and reach a massive audience, this book explores why YouTube is such a big opportunity for businesses, what businesses are doing right and wrong, quick and easy video techniques, and generate sales through YouTube.Author Jason Miles outlines why businesses are failing to capitalise on YouTube. Generally because of a lack of creative talent; fear ofrisk taking; and fear of trying something different. While the book outlines many reasons and strategies to overcome, it general comes down to a fear of the unknown.The book outlines the benefits of adopting YouTube as a marketingtool, including increasing web site traffic, referrals, social sharing ofproducts and services, product demonstrations, and brand building.The authors outline in detail how to get started, avoiding commonpitfalls, and how to get video put together and edited on a cheap budget. The book has testimonies of small and large businesses that have utilised the video hosting site to market product and createsales.It is a very practical book that leads you through the how to ofmarketing on YouTube, and how to link it to web sites and other social media. Miles outlines how to analysis the data you collect from social media, to ensure your marketing effectiveness.He has a chapter discussing where and how to advertise, andcapitalising on promotions, as well as advice for charities andnon-profits.The book is clear, that this is a strategy in a currently increasing field of opportunity. It is not a quick fix, but a strategy to develop.This is a worthwhile book for businesses of all shapes and sizesthat want to invest in the internet market which is growing rapidly.

Very satisfied. Would buy again from this seller.

Great content and up to date information

Easy to read and helpful

Great book!

Mr. Miles has extensive experience marketing with YouTube. He uses YouTube to market his family's small business and he is on the marketing team at a Christian university.The following topics are explored in this book:•Why YouTube is a huge opportunity for businesses.•Why companies frequently fail at YouTube marketing.•Some effective styles of video making.•How to get your videos done quickly and easily.•How marketers are creating massive followings on YouTube.•How you can advertise on YouTube to drive traffic to your site.•How to monetize your YouTube videos.This book uses research, case studies and interviews to present valuable information on using YouTube as a marketing tool.I chose this book because I am a YouTube FANATIC! I started a lifestyle channel on YouTube in 2007 as an online journal to document the places we visited and the activities we were involved in. This channel now has 460 videos and over 1 million views!I was hoping to learn some new nuggets of wisdom to improve my YouTube Channel and I was not disappointed. Mr. Miles presented information that is helpful for the individual or small business users as well as large organizations.I really liked the interviews that he used in this book. I was especially impressed with the social media director at Bishop T.D. Jakes' church in Dallas, Texas.This interview explained why it is important to create "Playlists" on your channel. A Playlist organizes your videos into different subject categories so that people can find the videos they are interested in without having to browse through your entire collection.I was also very interested in the contests that Mr. Miles created on YouTube to build a following on their Liberty Jane Clothing channel. This book provides many tips to use in developing contests that will attract hundreds of participants.Mr. Miles emphasizes that YouTube is a social media platform and it should be used to engage with viewers. This is an effective way to gain subscribers and keep viewers coming back for more.This book provides information that you can use to make your video marketing plan work for you. The information is up-to-date, practical and creative. I highly recommend this book to YouTube newbies as well as experienced marketers.FYI ~ I received a complimentary digital copy of this book to read and review from NetGalley.