Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions Paperback – November 20, 2017

Great case studies and examples. This book is very well researched and well written and very important for everyone business and personal. I learned a lot from the book. Excellent narration too. Essential information for everyone. I recommend this book without qualifications for everyone.

If you’re looking for actual details on DT methods, this is not the book for you. It goes into zero details on any specific methods, e.g. double diamond. It does give a broad overview on how DT has been successfully applied at many name brand firms, and it draws general conclusions on how to approach injecting DT into your org. The downfall of this book is that it is ridiculously repetitive. It could have easily been condensed to half the length. I understand that you need to repeat points for emphasis, but the main points are randomly repeated everywhere and often. Additionally, what I found incredibly annoying was the terrible editing. There are dozens of examples of really poor editing - entire sentences duplicated verbatim (p188), people’s names spelled differently in different places (p170), apparently very important declarations about quantity vs quality that are completely reversed in different places (p182 and a few pages back), and incorrect grammar galore.

When I first heard about this publication coming from two very well respected individuals I knew it would be good. However I did not anticipate how pragmatic it was in nature. Between insights based on incredible research conducted in the various case studies to the formulaic nature of thier findings, this book should be in possession of every type of professional looking to change their current processes to be more agile and quick to adapt in order to stay relevant. Also, to any CEO willing to embrace design thinking principles to ensure maximum success.

Thomas Lockwood and Edgar Papke selected an excellent headnote for their first chapter:"Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand." Albert EinsteinLockwood and Papke suggest that design thinking is a source of innovative thinking, execution, and performance. The process is driven by curiosity and thrives within a workplace culture that has these ten attributes:1. Attraction/appeal of design thinking to prospective participants2. Emotional momentum of active participation3. Identification and solution of the right problems4. Awareness of its importance to the workplace culture5. Embracing of ambiguity and uncertainty6. Collaboration that nourishes co-creation7. Openness in terns of attitude, approach, and environment8. Effective communication between/among those involved9. Leadership in alignment with cultural values10. Dual focus: external on customers and internal on cultureThese defining characteristics vary in nature and extent but, as Lockwood and Papke explain, organizations within which design thinking thrives tend to evolve through Richard Buchanan's "Four Orders of Design": First, they focus on "graphic design and visual communication, including signs, symbols, and print"; Next, they focus on "design of product, including their form and feel"; then their attention turns to "the design of the client or customer experience and application in the design of services, user experiences and interfaces, and information"; finally, in the Fourth Order, "attention shifts to the design of systems in which people interact with one another, including businesses, organizations, education, and government."These are among Thomas Lockwood and Edgar Papke's concluding observations: "The true power of design thinking "is that it engages the collective imagination and offers the ability to explore the underlying motivation that leads to human innovation; and that products, services, and systems can be intentionally designed to offer the insight necessary to allow their users to gain the awareness; and that we can actually design desired cultures of innovation. But when it comes to human awareness, there is never a final state. As the result of increasing awareness, human kind will always be evolving, always innovating, always searching for new meaning."Artificial intelligence can record and assist that process of recognition, creation, reflection, and (when appropriate) revision but it can never replace the humans with whom it is associated. The ultimate power of design thinking, therefore, is the result of a collaboration between people and machines."More than any of the other organizational processes that have come before it, design thinking offers the greatest opportunity to confront and innovate in response to the greatest challenges of humankind." Just about everything business leaders need to know about how to design or revise and strengthen that process is provided in this book.

I just read this book cover to cover in four sittings - mostly on airplanes. It was very informative, well written, and packed with great information about scaling innovation, corporate culture and organization alignment. Being a Director in high tech supply chain, this is extremely relevant to all my functions. Highly recommended reading.

The grammar is good, but the sentences elongate, making it easy to get lost.

I've heard Edgar speak before a small audience before, and if you can find that opportunity, take it. In the meantime, read his books....you will be enriched with positive thinking which can lead to positive actions and positive results.

Fantastic, a must read for anyone serious about innovation. Lockwood and Papkee nailed it. As a CEO of a technology company, I will use this as a playbook for innovation design. Highly recommend this book!